Publications


Books

1. Hodeghatta, Umesh Rao and Nayak, Umesha. “Business Analytics Using R - A Practical Approach”, Springer APress USA, Feb 2017, ISBN: 978-1484225134 (Print)
https://www.amazon.com/Business-Analytics-Using-Practical-Approach/dp/1484225139


2.    Hodeghatta, Umesh Rao and Nayak, Umesha. “Infosec Handbook: An Introduction to Information Security”, Springer APress USA, Sept 2014, ISBN: 978-1-4302-6382-1 (Print) 978-1-4302-6382-8 (Online) http://www.amazon.com/The-InfoSec-Handbook-Introduction-Information-ebook/dp/B00K6N4JUI

Journals
1.    Hodeghatta, Umesh Rao, and Sahney, Sangeeta. "Understanding Twitter as an e-WOM." Journal of Systems and Information Technology , Vol. 18, No. 1,  2016, pp. 89-115..
2.    Thakurta, Rahul, and Hodeghatta, Umesh Rao, "Airosonic Travels Private Limited: staying competitive through IT development." Emerald Emerging Markets Case Studies, Vo.l 5, No. 6, 2015, pp. 1-19.
3.    Hodeghatta, Umesh Rao and Thakurta, Rahul. "Examining Risks with Outsourcing Decisions:  A Case Study".  Journal of Services Research, Journal of Services Research, Volume 15, Issue 1, April  2015.
4.    Hodeghatta, Umesh Rao and Thakurta, Rahul. “Storm - The story of OrangeInc", Emerald Emerging Markets Case Studies, Vol. 4 Issue7, pp 1-19, January 2015. (http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-12-2013-0227)
5.    Hodeghatta, Umesh Rao, Nayaka, Umesha and Gopalkrishnan, R.  “PCI DSS - Penalty of not being Compliant”.International Journal of Auditing Technology, Vol.2, No.1, pp.37 – 46, 2014. (http://www.inderscienceonline.com/doi/abs/10.1504/IJAUDIT.2014.064316)
6.    Hodeghatta, Umesh Rao. “Social Media and Business Impact”, Social Mediapolis, 27 November , 2012.(http://www.socialmediopolis.com/2-general-cat/1164-social-media-and-business-impact)
7.    Hodeghatta, Umesh Rao. “Challenges of Implementing Network Management Solution”, International Journal of Distributed and Parallel systems (IJDPS), Volume 2, No. 5, Pp. 67-76, September, 2011.(http://airccse.org/journal/ijdps/papers/0911ijdps06.pdf)
8.    Hodeghatta, Umesh Rao and Mohapatra, Sanjay. "Mobile Solution for Improving Operational Efficiency in Agricultural Sector", Advances in Information Sciences and Service Sciences International Journal, Vol. 2, No. 1, pp. 94 - 101, 2010
9.    Hodeghatta, Umesh Rao. “Ethical Hacking” - Published by Brahmaputra, business journal, 2010
10. Hodeghatta, Umesh Rao and Sahney. Sangeeta. “Analysis of Twitter Sentiments of Hollywood Movies across Different Countries”. International Journal of Business Intelligence and Data Mining, Submitted.
11. Hodeghatta, Umesh Rao and Sahney, Sangeeta. “Analysis of Twitter Sentiments on Hollywood Movies Box Office Revenues”. International Journal of Social Network Mining, Submitted in 2015.
Conference Proceedings
1.    Hodeghatta, Umesh Rao and Shastry, Ashwthanarayana. “Analysing Attrition in a Software Outsourcing Project”, Proceedings of Fourth International Conference on Software Engineering and Applications (JSE-2015), January 2-3, 2015, Zurich, Switzerland.http://airccj.org/2014/jse/acceptedpaper.html.
2.    Hodeghatta, Umesh Rao. “Sentiment Analysis of Hollywood Movies on Twitter”. In Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining,August 2013, Pages 1401-1404. The 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM '13, August 25 - 29, 2013, Niagara Falls, USA,  (http://dl.acm.org/citation.cfm?id=2500290)Video Tutorial: https://www.youtube.com/watch?v=q2KV3ayGrAU
3.    Hodeghatta, Umesh Rao and Pati, Biswa. “Study of Internet Security Threats Among Home Users”. Proceedings of Computational Aspects of Social Networks (CASoN), 2012 pp. 217-221. Eighth International Conference on Information Assurance and Security (IAS), 21-23 Nov. 2012, Sao Paulo, Brazil, (http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=6396507)
4.    Hodeghatta, Umesh Rao and Mohapatra, Sanjay. “Deploying Network Management Solutions in Enterprises”.  Proceedings of International Conference on Networked Computing (INC2010), 11-13 May, 2010, pp.48.2010 6th International Conference on Networked Computing (INC), 11 May - 13 May 2010 Gyeongju, Korea (South), Gyeongju, Korea (http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=5481764)(http://www.ieee.org/conferences_events/conferences/conferencedetails/index.html?Conf_ID=16757)

5.    Santhalia, G. K., G. K. Nayak, SaumyaRanjanGiri, Prakash Kumar, G. R. Hegde, Kanchan Verma, and Umesh H. Rao.  "An Efficient Approach to Extract Characters from License Plate."   ICCMS 2011, 7-9 Jan 2011, Mumbai,India. (http://www.iccms.org/IACSIT.Mumbai.pdf ).